Posts by: Neel Sinha

Why Will Personalized Marketing Rule 2018 And Beyond?

- - Resources

“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin Seth Godin, the marketing guru, sums up why businesses need personalization. 96% of marketers believe that personalization helps improve audience engagement. In the year 2015-17, companies observed an increase in engagement and sales due...