From Bandra To Disrupting The Digital Ad Space; The Bandstand Entertainment Story

- - Startup Stories

In this era of Facebook and Twitter, people just don’t focus on one thing at a time anymore and businesses need to adapt to this changing scenario quickly. There’s the emerging trend at the moment that brands need to be on every media channel possible to maximize their reach.

Although traditional media like TV, radio and print still holds strong ground in India, digital video advertising is catching up fast and is expected to beat traditional media in the next couple of years.

While the digital video advertising is the most vital aspect for a brand to survive in this digital space but as startup cash is critical and the main focus remains on RoI for all spends. The aim is always to gain traction on a tight budget.

Bandstand Entertainment wants to help. Bandstand Entertainment was formed to bridge the gap between the startups and the video services they require to survive the digital boom and to provide all-round video solutions to the companies. It provides video services like animated videos, Live-action production videos, Corporate Story videos and also handles the digital channels for video content.

Inefficient execution of ad campaigns and bad appealing videos are the most influencing factors to push the customers away from the brands and this is something which prompted the three young minds to join together and solve this issue for the startups.

Tuhin (Co-Founder & CEO), in his second year of college, came to Mumbai looking for an internship in a production house and landed himself with a job in TVF (The Viral Fever) and eventually becoming a drop out. At the same time, Neel (Co-Founder & Director) being Tuhin’s senior was a graduate from the same college and came for a job in Mumbai and started working in TWF (The Wedding Filmer). At that time, Mrinal (Co-Founder& Creative Director) was completing his 4th year.

Bandstand Entertainment Founders

Bandstand Entertainment Co-Founders

Eventually things started changing when Neel was fired from the TWF and Tuhin was not happy with his workspace. Bandstand, Bandra was the place which gave them relief. At that time the startup scene was in its booming phase. Most of the evenings were spent at bandstand .One fine day, the duo came up with the idea of providing all-round video service solutions to startups and Bandstand Entertainment was born. In the meanwhile, Mrinal completed his studies and joined Bandstand Entertainment as a third partner.

Bandstand Entertainment is a digital video marketing startup based in Mumbai , who specialize in creating marketing strategies and campaigns for startup that target the digital consumer. Every project at Bandstand starts with analyzing the behavior of the customers and making the right strategy.  Then the in-house team originates the contents for the clients as per their marketing recommendation so they do not have to go and look for an agency first and then the production house.

“We live in a world where our attention spans are decreasing, communication is instant and consumers are poured with options than ever before. So we are trying to provide expertise for brands to keep up the pace with changing digital landscape,” says Neel.

As a year old driven & entrepreneurial team the growth has been phenomenal at Bandstand Entertainment. It has closely worked with multiple startups from their inception phase to scaling up the business.  It has served about 12-13 clients this very year and some of them are the biggest startups in their category in India. Max Healthcare, Chaayos, UrbanClap, BoxMySpace, FindYahan , Travel Triangle are some names that the team boasts of.

“As an entrepreneur, you have to think a lot to make things happen. Make sure you’re thinking in the right direction, as thoughts eventually become things,” adds Tuhin.

Engineering student by education and Entrepreneur by choice. Asish is a TCS Best Student Awardee, NDTV featured student entrepreneur and International School of Entrepreneurship Education awardee. He also worked with many startups and big companies for their business development and strategical growth. Asish has been heading The Startup Journal since its inception in 2014.