Strengthening Nuptial Ties: Bonobology

- - Startup Stories

This is the era of imprecision and uncertainty. So is the case of marriages and relationships. With every passing generation becoming more bold and experimental, the institution called marriage may not assure you a lifetime of togetherness. Marriages these days are plagued with divorces, infidelity and so much more. And with so many concepts and perceptions associated with marriage these days, it all seems so chaotic.

So, to unravel the chaos and discover what goes into a picture perfect happy married life, Bonobology bloomed. Raksha Bharadia, an arts graduate, thought of bringing to the forefront the good, the bad and the ugly of coupledom. “More than an entrepreneurial culture, it was a quest,” says Raksha. And that was how Bonobology was born. With a team of 7, the startup is primarily online and has expanded to cities like New York, Trivandrum and Cochin.

Raksha is from Ahmedabad. She has authored three books which have been published by Rupa & Co, namely Me: a handbook for life (2006), Roots and Wings: A handbook for parents (2008) and All and Nothing (2010). She has contributed as an editor for the Chicken Soup for the Indian Soul series for Westland. She has also served as a columnist and screenplay writer for various projects.

Raksha Bharadia

Raksha Bharadia

Bonobology was launched with a vision of becoming a one stop solution for sharing, reading, discussing or resolving on all couple related issues and celebrations. Bonobology documents the change in the landscape of relationships, while curating stories that will act as reference for people who might have a value system or lifestyle different from their peers or parents in these changing times. It offers stories/articles, discussion forums and counselling related to couple relationships. All the offerings are based on advice or insights from real people who have gone through experiences that other couples can learn from.

Launched in October 2015, the startup is presently bootstrapped. For the revenue, it is relying on offering paid counselling services in the future as one of the revenue streams. To convince people to share their stories with their images, to urge them to come out with their issues were a few challenges for Bonobology. But what seems pleasant is that it is receiving commendable responses. And this motivates the startup to reach new heights.

We wish Bonobology the best to tighten more matrimonial knots…

An engineer by education and an entrepreneur by choice. Asish is a TCS Best Student Awardee, NDTV featured student entrepreneur and International School of Entrepreneurship Education awardee. He also worked with many startups and big companies for their business development and strategical growth. Asish has been heading The Startup Journal since its inception in 2014.