In India online shopping has gathered momentum over the past few years with a 50% yearly growth rate. With the increase in e-commerce companies and online shoppers, affiliate programs have also seen rapid growth. In a country where consumers love to bargain and save on purchases, websites like CashKaro.com is a life saver for them.
CashKaro.com offers Cashback to customers who buy products from its partnered retailers. You can get Cashback on everything from fashion, mobiles, electronics, and travel bookings to even mobile recharge. For the best deals, discounts and a unique concept of added cashback, CashKaro gives the customers a chance to save money all the way.
As an addition CashKaro also offers high discount coupons to the online shoppers.
The brand currently hosts over 500 partner e-commerce sites, including Amazon.in, Flipkart, Myntra, Jabong, Snapdeal, Paytm etc. CashKaro gets a commission from e-commerce portals when a user shops VIA their platform. It retains a portion and pays the rest to its customers as Cashback.
CashKaro.com was launched in April 2013 as a Cashback and coupons site in India by working professionals turned entrepreneurs Rohan and Swati Bhargava. The couple graduated from London School of Economics in Mathematics and Economics Honors. After their graduation Rohan worked in the hedge fund industry for 8 years while Swati worked at Goldman Sachs for 5 years. The couple left their jobs to found Pouring Pounds, a UK based leading cashback and voucher website and later expanded to India with CashKaro.com.
Along with discount and cashbacks from online retailers CashKaro also provides massive discounts from 100s of restaurants in Mumbai and Delhi.
According to an industry estimate, the affiliate market is expected to grow 500% over the next couple of years. At present, the portal has different formats of affiliate marketing like coupon, price comparison and cashback.
How CashKaro Works?
“Once you choose the product you want to buy, we will list the prices offered by each portal, and then you can straight away click into the portal that offers at the lowest price from our platform,” said Rohan Bhargava, Co-founder, CashKaro.com
The website has over 1 million members and witnessed an overall growth of over 1000% in the past 12 months. Today, CashKaro.com manages over 2,000 transactions a day and has credited over INR 3 crores of Cashback to its valued members till date. It has driven sales to its partners to the tune of over INR 100 crore.
According to Swati, e-commerce companies are now realizing the potential of affiliate sites like CashKaro, and Cashback offers have become a deciding factor for customers when choosing between many online retailers in India.
Affiliates like CashKaro drove 15 per cent of e-commerce sales last year, said Rohan.
The company has raised $75,000 in 2012 from angel investors at London Business School. In August 2013, we raised $750,000 from UK based angel investors.