This Startup Is Becoming A Big Market Player In E-Commerce Segment In India

- - Startup Stories

DealsnPrice

In this era, technology has been playing an imperative role helping shoppers to buy products of their choice at ease. Now people do not have to move around with shopping bags at retail corners. Technology in hand, buyers just have to browse through e-commerce websites and get any merchandise at doorsteps. The trend of online marketing took a competitive stature as many players are emerging in the market. This lead to more innovative ideas to support and offer benefits to customers forming up lucrative USPs for their business. DealsNPrice is an e-commerce platform that assists customers with real time information and price analysis of products available in every leading web store. On the portal, online buyers can find the best deals and offers available on the internet.

Dealnprice allows customers to avail cash back offers on online purchases. The website provides discount coupons for products that can be used in online shopping portals. The best utility of the website is its real time comparison of product features and price throughout several online shopping sites. This comparison feature has enabled the portal to carve out a niche domain, which is unique in e commerce segment.

As shopping portals are on a competitive race to lull online buyers they offer products in the best possible prices they can. Additionally, many shopping sites offer huge deals on specific products just to wash away the stock. The catch of DealnPrice is to offer a one-stop solution for this massive and disorganized information in the market. This can be leveraged by customers to find the best product in best possible price on the e market.

As internet is overflowed with many online shopping portals, customers have to undergo strong cognitive dissonance while buying even a simple or less expensive product. The condition is pragmatic as there is every possibility that a website may be offering the product at lower prices than the one from which the customer is buying. There may be combo offers that will offer a much better buy. Dealsnprice helps buyers to overcome this stage of cognitive dissonance by offering an organized set of information. The tech enabled platform concentrates on end-to -end savings of customers by offering comprehensive price comparison and information about all available coupons and cash back offers.

The website is based on complex algorithms that compare data from multiple web portals. A strong technology interface is the basis of the platform, which automatically compares online data from shopping portals. As personalized offers and recommendation backed with rewards attract shoppers the most, a comprehensive platform to provide these services was required in the market. DealsnPrice is developed with the unique algorithm for price comparison and offering coupons & deals based on individual customer requirements, addressing to the requirement in the market.

Any business model can be a good model only when it is different from others and has a USP attached to it. Keeping this in mind, the website is developed with a unique price sensitivity matrix, which sends “Price Alert” notifications to registered customers on top selling products in each category. The notification engine is based on preferences of customers. Understanding this “Automated Personalization” is the future of e commerce market. The startup is aggressively working on mobile platform, which will assist the company further to personalize deals & offers based on the individual preferences.

The company was started by Mr. Sumit Gupta and Mr. Nishit Dayal in August 2014. Within a short period, it grew rapidly. Their partner online shopping portals share a small percentage of revenue that they drive and they share almost 80% of this commission with online customers in form of “Cash backs”. The revenue has been growing at a 10X pace on QoQ basis and the website has been generating monthly GMV of more than $3Mn to various e-Commerce companies. Big ecommerce players including Flipkart, Snapdeal, Amazon, Paytm are now partner clients of DealsNPrice and more are on the way.

Engineering student by education and Entrepreneur by choice. Asish is a TCS Best Student Awardee, NDTV featured student entrepreneur and International School of Entrepreneurship Education awardee. He also worked with many startups and big companies for their business development and strategical growth. Asish has been heading The Startup Journal since its inception in 2014.