Decoding The Mystery Of IndiaRush And Its Unstoppable Success

- - Startup Stories

The success story of IndiaRush is really incredible and everything about its raising graph is a great pat to bootstrapping strategy. The company has established its state in 2012 and since then the its primary focus has been on women fashion essentials. From Indian ethnic wears to western wears, fashion accessories to traditional jewellery, party wears to handloom collections, each and every product is here to celebrate the beauty of women. It is one of the fastest growing e-commerce companies in India which portrays women lifestyle and fashion as its niche. The success story of the company is not only about the co-founders – Rahi Jain (Former Ibibo Software Engineer) and Arti Sharma (Marketing Operations) but the large in-house team has also dedicated a handsome toil to its make this height possible.


Initiation Standard

The company first started with men and women online fashion store but after a couple of years, it completely shifted its focus to women fashion line. With the gradual popularity and added profits, the company approached for reputed vendors and publishers. At the very beginning of the proposition, the firm doesn’t have much strength but the hiring status and bar increased according to the need of the workforce. IndiaRush created a simple and sorted vision of meeting basic and high-end fashion necessities of women under a price which doesn’t feel you like bankrupt.

Main Ideology

To attract maximum new customers and visitors and maintaining the former one, the company also come up with upto four sales in a month. Focussing on engaging the maximum strength of people in its social platforms by creating highly interactive posts, the company boasts its large in-house management team. The main driving force behind IndiaRush’s success is bringing the team members together who do all kind of brainstorming to amalgamate and proffer best in the marketplace. With lower product profit margin and promising quality, it has put an impression on customer’s mind that even if they’re buying offline, they would definitely go first for online to check it there. The coupon codes, offer references and contests are the other attractions in this site which allure it’s both stagnant and vulnerable customers to try them at once.

The astute level of management and with such a core team, IndiaRush’s success story is a surprising yet a very barefaced one. Their annual turnover has now turned up to 80 crores in 2016 from a few lacs in 2013. Now, with a new hope and new graph rate, is all set to create a new milestone for the other entrepreneurs.

An engineer by education and an entrepreneur by choice. Asish is a TCS Best Student Awardee, NDTV featured student entrepreneur and International School of Entrepreneurship Education awardee. He also worked with many startups and big companies for their business development and strategical growth. Asish has been heading The Startup Journal since its inception in 2014.