Bengaluru based food delivery startup Eatfresh today announced the shutdown of its food delivery service.
According to a message on the website, the company has stopped its on-demand meal delivery service, but will continue to take bulk orders. “Dear customers, we no longer operate our on-demand meal delivery service, and will only cater to party or bulk orders in the future. We strived to create a differentiated offering, and hope that we leave you with some happy memories…” a pop-up message on the homepage read.
Eatfresh was launched in August 2015 by Rajiv Subramanian, an IIM-Ahmedabad alumnus and former investment banker with Lehman Brothers, operated a full-stack model and offered Indian and international cuisine in a daily rotating menu at nearly 20 locations in Bengaluru. It used to prepare food at a commissary kitchen and then send the products to 10 distribution hubs.
Ovenfresh, a retail bakery chain Subramanian founded eight years ago, claims to cater to 10,000 customers a day across 50 locations in Chennai and Bangalore.
Parent company Ubiquitous Foods Pvt Ltd had raised an undisclosed amount from existing investor Kalaari Capital for Eatfresh in December 2015. Following the fundraise, the company had plans to ramp up operations in Bengaluru and enter Chennai, Hyderabad and Pune markets. It has raised Rs 25 crore in total so far.