The search giant Google has announced on Tuesday that it acquired Songza, a customized playlist app. The deal amount has not been disclosed by either of the parties. But a sourced revealed that the deal was finalized for $39 million but representatives for Google of Google and Songza declined to comment on that figure.
Songza offers curated playlist in a streaming service across all major platforms like Android, iOS and on the web. It also provides playlist according to the listener’s mood and particular time of the day like working, driving, studying etc. Songza also had a deal with Weather Channel to provide the listener with a more precise playlist that fits to the listener’s weather conditions.
The main reason of this acquisition is Google wants to incorporate Songza’s playlist to its Google Play Music All Access subscription service and improve YouTube‘s potential music service.. Acquiring Songza will help Google to improve its ability to offer musical curation, meaning the ability to generate playlists of songs that are tailored to each user.
“You know why we love building Songza? Because you trust us to make every moment of your day better — and that’s a pretty huge honor. Today, we’re thrilled to announce that we’re becoming part of Google. We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do. No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.,” Songza said in a statement on its website on Tuesday afternoon.
Apple’s announced earlier this year that it bought music streaming service Beats Music and headphones and accessories maker Beats Electronics for $3 billion. The Songza deal is much smaller than the Apple deal.
Songza will remain at its current office at Long Island city for some more months before moving to the Google headquarters.