Let it be the controversies of the investors with the ex-CEO Rahul Yadav or its website been hacked, the real estate portal Housing has been in media for quite a few months now. And again it hit the media, this time no controversy but for the awards it won at the prestigious National Award for Marketing Excellence hosted by CMO Asia.
At a high profile event held in Mumbai, Housing.com swept awards across five key categories including “Brand Excellence in e-commerce and Internet Business Sector”, “Emerging Brand Award” and “Best New Brand, Product and Service Launch”. Recognizing the stupendous success for Housing.com’s ambitious marketing campaign “Look Up”, Housing.com was also awarded “Marketing Campaign of the Year” and “Best Use of Social Media”.
National Award for Marketing Excellence recognizes organizations and marketers who have achieved extraordinary success for innovative and effective marketing practices. The platform awards marketers who have pushed their brands to measured success through sound and innovative marketing strategies.
Commenting on the recognition, Pratik Seal, Chief Marketing Officer, Housing.com, said, “We are thrilled with the accolades and recognition Housing.com’s ambitious ‘Look Up’ campaign has received. The team zealously worked hard to not only push limits in terms of ideation but also executing this mammoth campaign. CMO Asia Awards is known to recognize excellence in marketing; it is a matter of great pride that our first brand campaign has been well received by the marketing fraternity.”
Within a short span of three years, Housing has grown from a student run startup to the most innovative and largest online real estate portal in the country. It is now operating across 101 cities backed by its superior technology platform and slew of innovative products.
Earlier this year, Housing.com had launched an ambitious marketing campaign themed “Look Up” encompassing a new brand identity, a new logo along with a revamped website and technologically superior mobile application. As a testimony to its exponential growth, Housing.com became the No. 1 real estate platform across its online and mobile platform as per the latest Alexa* rankings.