JetSetClean – Disrupting The On-Demand Laundry Market In India

JetSetClean Ondemand Laundray

Laundry is a time consuming and a cumbersome effort that takes up to 15-20 hours of a working professional every month. For the busy urban working professionals, time is of the utmost need and finding time between job life and play life, laundry is that one task that most people end up procrastinating over. Over 60% of working professionals report laundry as their least favorite chore. The traditional techniques include running around undependable neighborhood dhobis or self-serve Laundromats. Dry cleaning can be such a hassle too. Finding time to drop your clothes at the dry cleaners and then picking them back up, navigating long hours in traffic is something a majority of working professionals dread about.

Anupam Varshney and Bikash Dash founded a solution to ease this process for today’s busy scheduled professionals; JetSetClean, a on demand laundry service where you can get your laundry & dry cleaning picked up and delivered right back to your doorstep, office, the mall, or wherever is convenient for you. It has a simple scheduling process, where you can book your pickup and delivery time and address along with the pickup address you would like your clothes to be picked up from. Their laundry pilot will soon be at your place to take your dirty laundry and give you a cookie. The cookie is for you to munch on, while you sit and relax with all the free time you have just earned. And the best part? Your clothes are washed & ironed and delivered back to your doorstep in 24 hours’ time. Payment can be made by cash or through a hassle free secure online debit card or credit card payment platform.

After a few weeks into the operations the founding duo started looking for someone who could handle marketing side of the business. The duo later met Vamsi Krishna who was equally passionate about the idea and decided to join them as a cofounder. Since then they have rebranded their startup from Dusk Cleaners to JetSetClean and have successfully expanded their services in most parts of Delhi NCR.

Anupam says, “I usually had problems with my own laundry and the alternatives were quite unprofessional and not convenient. After talking to more people about it I realised I’m not the only one who finds laundry annoying. That’s when I thought that there was a need for an on-demand pick up and drop service for laundry to make the user’s life convenient. Picking up and delivering the clothes in time is our absolute priority”

Anupam, who is a Computer Science graduate from The University of York, England worked for a networking firm in South Africa before moving to India. He has also worked for another startup for some time before co-founding JetSetClean. Vamsi, has previously been a part of the digital marketing with various startups like Zomato and at his last stint was working as the Chief Marketing Officer for a London based travel e-commerce company. Also, a graduate of NIFT, worked for over 3 years in the apparel manufacturing & finishing industry before going on to do his MBA from MICA, Ahmedabad. Bikash who is the Technology cofounder developed the entire application, having previously worked with various startups based in Delhi such as Voice Tree and Eat Ads before deciding to cofound JetSetClean.

“Technology has always been our main focus. We make sure the user experience is seamless by using platforms that could scale. Watch out for our android app which will be out very soon” Bikash added

With vast experience in the online e-commerce space and apparel finishing, the founding team brought together the best industry professionals to ensure that each garment that is processed at their centralized partner facilities is taken extra care of.

“Every order is treated uniquely by us. We believe laundry is a very personal service, with each person having their own different needs and requirements for their clothes while laundering or dry cleaning. We also do special same day express delivery at a surge pricing”, says Vamsi

In addition to regular dry cleaning & laundering, JetSetClean also offers wash-and-fold options at Rs 50/kg and also a subscription model for users with more regular laundry needs. Suited for all types of family needs, this model works best for both the working professionals in the family. It also works around your schedule for pickup and drop-off times. The only “work” you need to do is sort your clothes into the custom bags that they provide for you!

The venture has aggressive growth plans to solve the pain of customers by acting as one stop solution for all their laundry & dry cleaning needs. It plans to launch operations in Mumbai & Bangalore soon.

Akanksha Samar has done her B.Tech in Computer Science Engineering from Rajastan Technical University, Kota. She is a Oracle Database Administrator, certified by PearsonVue,USA. She has sharp interests in objects like Google App Engine,Mozilla Open Project,cloud computing monitoring interface.