GetMeFood (GMF), one of Hyderabad’s early movers in the Online Food Ordering space has been acquired by Monocept. The amount was not disclosed by either parties. Monocept which was founded by former Microsoft employees Manav Gaur, Gangadhar Hearlgi and Ravi Chitturi is known for its deep expertise in developing large-scale enterprise cloud, mobile & web solutions.
GetMeFood, started in 2012 by BITS Pilani alumnus Mithun Kalaga and Aravind Thodupunoori of IRMA (Anand) claims to be Hyderabad’s first Food ordering website. GetMeFood has their impeccable hyper local delivery system by which the food is being delivered from 250 restaurants across the city by more than 50 delivery boys. Post the acquisition, Mithun and Aravind will continue to work on the joint venture with DinerKonnect which will be an improvised version of the previous platform.
“This is a very exciting move for us. We have a very strong relationship with our partner restaurants and customers. Our strengths lie in operations, and with this acquisition we’re confident that our technology would become the best in the industry and together we would create a brand which is unbeatable” said Aravind, CEO of GMF.
In 2014 Monocept launched a software product named “DinerKonnect”, which is a Customer Engagement and Rewards organizer tool for the restaurant and hospitality industry. DinerKonnect had become a preferred cloud-based software as a service solution for many restaurants in Hyderabad as the product’s USP addressed the most important gap in the industry and gave modern software solutions to restaurant owners/managers that helped them gain insight to their customers in order to connect better.
“The success of DinerKonnect pushed us to explore new ways to improve our offering and Online Food Ordering seemed like a logical extension to our product. We looked out for local Food ordering websites that we could get associated with and GetMeFood fitted the bill perfectly. ” said Manav Gaur, CEO of Monocept.
GetMeFood will now help the restaurants in growing their business in both Dine-in and Online Ordering space giving it an edge over its competitors. In the third quarter, GetMeFood mobile applications on both android and iOS platforms were launched for customers. In the near future there are plans to have mobile applications for restaurants and the delivery network. The company plans to partner with more than 1500 restaurants in the coming quarter and also expand their base to other cities. The steadfast approach is to establish GMF as an impeccable tech-platform that enhances online ordering experience for the customers.
The promoters believe that this synergy of strong technical and operational strengths will empower GetMeFood to expand to multi-cities without any flaw.
The brand is now looking to raise funds externally in order to strengthen its operations and extend its services to the other cities of India.