Mystic KAORI, A Startup That Curates Personalized Products As Graceful As Its Name

- - Startup Stories

According to the renowned Franz Kafka, “Youth is happy because it has the capacity to see beauty. Anyone who keeps the ability to see beauty never grows old.” Such intricate words that tell us about his take on youth and beauty that is the blend of realism and the fantastic, much like his works. But is it all there is in these words? Once you read it slowly and between the lines that you realize that he isn’t only talking about physical or the external beauty. There’s something deeper to it. Where beauty is deeply related to one’s spiritual being.

In Japanese culture, the term ‘KAORI’ refers to fragrance, again an idea close to beauty. Building on the same foundation, this startup makes specially handcrafted beauty products that are 100% organic that aren’t only good to your skin and hair but also enriches your inner self. Sounds intriguing? Well, the secret lies in the subtle art of making the products. Firstly, the raw materials used for these products like Kashmir saffron, washed ghee, geranium oil, sesame oil, Vit.E oil, etc are all freshly extracted, bringing you closer to nature and its adorning properties. The soaps are made from Multani mitti, neem powder, while the body butter is made from washed ghee – one of the best natural moisturizer described in Ayurveda. The Bhringraj Brahmi hair oil consists of black sesame oil as its base and the essence of bringraj, hibiscus flowers, amla, curry and neem leaves in it that are all sun-heated for having the best effects on you after usage.

Meet the founder of Mystic Kaori - Jignesha

Meet the founder of Mystic Kaori – Jignesha

Secondly, all these products come with a finishing touch and breath of your own needs. Mystic KAORI makes fresh products customized entirely according to your needs and choices. This doesn’t only make the whole process a bit more of your own self-discovery but also leaves you to yearn for more.  Since the process that goes into making such products is nothing lesser than self-discipline, the results that come from it can be both seen and felt inside out as the blessed divine energy seeps into you and fills you with joy from within, radiating on your skin.

Originating from a childhood friendship and the ambition to create something unique and life-giving, Jignesha Bhansali and Shreya Dahanukar wanted to create gift items that celebrated the joy and spirit of gifting. Shreya has an exhaustive insight into the development of the products, Jignesha handles the working and operations of this startup. Though it was in January last year that Mystic KAORI was born, it has already been transforming the idea of gifting to a deep, soulful experience altogether. Leaving a trail of happy customers who come back to Mystic KAORI each time, have also shared testimonials about their extraordinary experience hailing from across the nation from cities like Indore, Jharkhand, Jhansi, Vijayawada, Bangalore, Hyderabad, Noida, Gurgaon, Assam, Nagaland, Guwahati, Mumbai, Kolkata, Bhubaneshwar, Meerut, Varanasi, Ahmedabad, Surat, Rajkot. Currently, Jignesha says that their focus lies in moving over to the corporate demographic of the nation as well as adding up new cities on their services list for a major expansion!

With the festival of lights and the victory of good over evil just around the corner, these products could be one of the best gifts you’ve ever thought of gifting and getting for yourself that resonates with the process of divinity and happiness!

Sub-Editor & Content Head at The Startup Journal.