PromocodeClub: Buy More To Save More

- - Startup Stories

Shopaholics ALERT! Be it the Valentines’ or the Christmas Season, PromocodeClub is the new destination that every online shopper has to visit before they shop till they drop. From craziest discounts on your favourite shopping sites to great cashback options every time you pay through your cards, this Bootstrapped start-up has never looked back since the day it was launched.


The Winds of Change in India:

Gone are those days when shopping meant a long and tiring process, sometimes involving blood, sweat and tears or ending up in the narrow alleys of the wholesale markets in the cities for the best deals. Yes, that may have happened for ages, but thanks to technology we and our future generations are barred from all of that turmoil. Online shopping and transactions have always been into the business, but because of the easiness and accessibility of it all is the reason that led to this huge upsurge in online shoppers. Now-a-days, be it your electricity bill or your everyday panipuri money, anything and everything can be paid through just a tap on your smartphone. According to a report by Economic Times, India has crossed more than 100 million online consumers by the beginning of 2017. And that’s not all! According to IBEF, India has surpassed China with most promising markets for retail expansion, supported by expanding economy, coupled with booming consumption rates, urbanizing population and growing middle class; having the market reach up to US$ 700 billion by 2020. With such figures, we can only imagine how the upcoming years are going to be for the online retail business and how relevant would be the need of investing and saving smartly amongst the consumers in this rat-race of digital marketing.

The Journey:

Started by two techies, Digbijaya Mohanty & Swaraj Sahu in December 2014 for their love for the world of web, they took baby steps into the setup for the website. “I started setting up servers, VPN, proxy globally and in the long run that inspired to start something bigger and Affiliate Marketing was the best option at that time,” says Digbijaya.

After completing their Bachelors in Computer Science Engineering, both Digbijaya and Swaraj were charmed by the infinite opportunities in online marketing and decided to take their chances. But little did they know that within two years, they will be amongst the top-notch portals in the league.

Current Update:

Based from Bhubaneswar, PromocodeClub has currently six hardworking team members and has a revenue model based upon advertisements and affiliations on the website. Amazon, Flipkart, Shopclues, Freecharge, MobiKwik, eBay are few of the extensive clienteles of this portal. Apart from all of the technicalities involved behind this start-up, the recent surge of online shoppers as well as the elevation in the cashless transactions due to the Digital India movement by the government has brought an unprecedented mass into the web that depends entirely upon it even for the basic of their needs. This not only provides countless possibilities in getting things done but also calls out to the need of saving smartly by the consumers in a never-seen-before method. PromocodeClub answers exactly to the same need as well as strives to provide exclusive deals for the same.  With its variety and never ending coupons for each purchase -that exactly has been the USP of PromocodeClub.

“Just Do What You Love,” said Digbijaya and Swaraj to all the aspiring entrepreneurs if they want to be successful in their ventures of life, just like these two young and talented people who believed in their dreams enough to make it a beaming reality!

Sub-Editor & Content Head at The Startup Journal.