How To Promote A Company Providing Holistic Therapies

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Many people like the idea of getting involved with the business world. However, they would prefer to start a company that helps rather than hinders our society. While most firms take as much as possible from their local communities, some concepts would enable you to give something back. For the purpose of this post, we’re going to focus on organizations that provide holistic therapies. Even so, the advice would benefit any operation that’s eco-friendly or attempting to improve the world. While you have to make money in business, you don’t have to lose your morals.

Launch a website for your brand

Before you do anything else, you must publish a website for your new brand. The internet offers the best platform for you to find like-minded customers who might show an interest in your concept. For the best results, you should always pay for the services of a web design expert. However, there’s no need to spend a fortune when you’re just starting out. The therapists working for and competing sites have that down to a tee. They’ve managed to build domains that are fit for purpose without breaking the bank. Following in the footsteps of rival firms is always a sensible move if you can avoid stepping on any toes.

Engage in digital advertising

Almost everyone on the planet has a Facebook account these days. That means you have an excellent opportunity to promote your holistic business to the right people. Best of all? You won’t need a lot of money to get started. Just open some social media accounts and start posting updates. Make sure they all link back to your website and begin the process of networking. Instructional domains like are great places to look for advice on that subject. Many psychics and healers might be willing to share your page with their audience. That could help you to get more “likes”, and for your business to make higher profits. Of course, you can also use Google Adwords and tools of that nature. However, as you’re in such a niche market, it might make sense to approach particular websites directly for advertising.

Hit the streets

As you provide therapies, you need customers living near to your place of business. So, you might see some excellent results by hitting the streets. Just contact a local printing firm and have them create some promotional materials. You can then hand them out to people you meet during the campaign. It’s always sensible to offer something for free to entice the new clients. So, maybe you could provide a complimentary Reiki session with their first few treatments. That might encourage some people to visit your business simply out of curiosity. When they arrive, you can give them your sales pitch and explain why they need your services.

Offer price reductions for recommendations

Another great way of promoting your business involves asking customers to recommend their friends. You could run a deal where people save 15% from their next session if they bring someone along. That helps you to reach a wider audience, and it means your customers keep more cash in their accounts. It’s a win-win situation, and most people are likely to take part.

Now you know how to promote a holistic therapy company, nothing should halt your success. As we explained at the beginning of this post, you can apply these tips to any conscientious business model. So, take a look at your operation and see if this advice could help you to progress this year.

Good luck!

Engineering student by education and Entrepreneur by choice. Asish is a TCS Best Student Awardee, NDTV featured student entrepreneur and International School of Entrepreneurship Education awardee. He also worked with many startups and big companies for their business development and strategical growth. Asish has been heading The Startup Journal since its inception in 2014.