Pujyaseva: An E-commerce Startup Catering To Religious Needs For Hindus

- - Startup Stories

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In the era of smart devices and internet, age-old traditions are also getting a boost with the help of technology. As Indians, we spend a lot of time, energy and money in planning and organizing Pujas. A start-up from Gurgaon wants to ease this process by providing everything a Hindu needs for rituals on a single online platform called Pujyaseva.

According to a study, the market size of this sector in India is almost $30 billion, which means every Indian spends an average of USD 30 (approx. INR 2000) to seek the blessings of the almighty with Puja and devotion.

Founded by Vishal and Vinay, two brothers belonging to a Brahmin family and having extensive experience in Management and IT, Pujyaseva provides services throughout India on a single fixed price model. The startup helps the Hindu families to request for a Puja package which includes Pandit services with all the possible Puja Samagri arrangement at your doorstep. The website boasts of the premium pandit service mostly from the land of Varanasi who are famous for their rich Vedic knowledge.  Apart from Puja, they also offer packages for Yagya and Jaap which require a team of pandits led by Acharya.

Pujyaseva also provides access to book Online Astrologers  for services like Occasion Muhurat, Horoscope Matching, Janam Kundli preparation, etc. based on birth details. One can also book experienced  Vastu Expert for both residential and commercial properties through their website.

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Though one can contact Pujyaseva for arranging Pandits for Puja/Yagya/Jaap at international locations, they also provide E-Puja(Online Puja) services specifically introduced for NRI Hindus so that they will not feel alienated of their customs and traditions even if they are away from their motherland.

The idea to start this unique online initiative for Hindus is a result of sequence of events that took place during the days of Co-Founder Vinay’s marriage which changed the outlook of the entire family regarding the entire preparation and execution of the wedding. A lot of confusions did occur at the time of matching horoscopes, premonitions about marriage, etc. It is only after meeting a pandit from Varanasi that he and the other family members got proper advice and direction in their search for the ideal bride. He not only helped Vinay finding the ideal bride but supported the family thoroughly in fixing the date and other marriage preparations.

The entire bewilderment happened during the arrangements and on the other hand, the final wedding puja completed with ultimate precision by the support and wisdom of a couple of vedic pandits which proved as an eye opener for the family.

These experiences planted the seed of Pujyaseva as an idea and were turned into a reality in August 2016 when Vishal & Vinay launched the website for public.

The startup is now focusing on introducing a marketplace like feature in coming months for Selling Religious Product and offering Tirth Travel Tour Packages for visiting renowned temple destinations.

The startup is now aiming to establish itself as a reputable brand in India and a 20% YoY growth.

Pujyaseva truly aspires to be one stop solution for all the Hindus religious and spiritual needs by covering wide range of services. All you need is to just book their services and relax. Customers would be updated on the different stages of assignment through SMS and emails just like any other e-commerce website.

Engineering student by education and Entrepreneur by choice. Asish is a TCS Best Student Awardee, NDTV featured student entrepreneur and International School of Entrepreneurship Education awardee. He also worked with many startups and big companies for their business development and strategical growth. Asish has been heading The Startup Journal since its inception in 2014.