With 50K App Downloads Shop Pirate Aims To Be The Largest Deal Aggregator In India

- - Startup Stories

Ordering a pizza from Dominos? Let’s search for a coupon. Searching for summer wear on Flipkart? What is the deal of the day? As an Indian, it’s obvious that we get elated on getting services, goods and eatables at relatively low price than that of mentioned. More than economical satisfaction, it gives us a psychological satisfaction. To drench that thirst in us, many online deals and coupon sites are being established on the constant basis. E-commerce is picking up all across the globe, but there is one place where this change is considerably prominent – India. Another segment of the industry which is all geared up to taste its share of success is that of couponing websites in today’s time. One among such is Shop Pirate Coupons, an explicit online deals and coupon site formed three years ago.

Shop Pirate

Shop Pirate was formed in July 2013, specifically designed for the young and the restless. Being formed by Snippet IT Solutions, the whole objective of Shop Pirate Coupons is to establish an online shopping system which is not only transparent but also empowers shoppers with all kind of working discount coupons and deals. However, it took nearly six months for the site to be properly functional. Right from the starting of 2014, Shop Pirate started featuring coupons and deals from around 500 national and international stores.

Based in Hyderabad and Canada, Shop Pirate Coupons has a team of 25 people who are very hard working and are focused on bringing valuable deals. The single force that drives the team to work so hard is the idea of delivering the best to the consumers. Shop Pirate Coupons usually offers deals on all kind of products coming from apparels, accessories, travel, books, gadgets, food and any other software items. Pioneer in its concept, Shop Pirate Coupons not only brings mind blowing deals to the table but also makes lives simpler for its customers.

The company was founded by two visionaries Kulpreet Kaur and Suresh Kumar. While Suresh has more than 17+ years of experience in performance marketing, Kulpreet Kaur is the head behind the entrepreneur section. Talking about Kulpreet Kaur, from her childhood itself, she wanted to carve a niche for her and fulfil her father’s expectations who wanted to see her as an achiever in life. Blessed with supporting parents and a mother-like sister, she was encouraged to take up challenges in her life. She started her journey with IBEE Solutions, but that spark of starting her own business was always there. She worked for 8 years in IT industry and proved her competencies Marketing Management in various other companies she worked. Post that once she felt now there is the time to start her business she launched her first company in 2013 with her partner Suresh Kumar named Shop Pirate Coupons.

The main motive of Shop Pirate Coupons is to save the time and money of the shoppers when they are making an online purchase irrespective of the location and the device they are on. While there are many sites that offer the same deal, Shop Pirate Coupons wanted to stand out as a brand that can be trusted. Initially, Shop Pirate Coupons was started with an investment of 10 lakhs for bootstrapping and then another 50 lakhs in the year 2013. Later on, in 2014, they were funded by Confidance, Holding Pvt. Ltd. Confidance is a New Private Investment Firm Focusing on Funding Innovative Ventures in the Technology Space with operations based in Hyderabad. Holding with 50 lakhs as their first round of investment, they have come so far.

Shoppirate.in as of now, has partnered with 500 major online stores including Jabong, Myntra, FirstCry, Nylaa, Purpple, Flipkart, EBay, Red Bus, Amazon, Expedia, Dominos, Yatra and much more. Paying heed to the needs of young shoppers, Shop Pirate Coupons is the first online deals site in India to come up with a mobile app across all three platforms – Android, iOS, and Windows – and a web browser add-on. Shop Pirate Coupons have an omnichannel presence with the presence on The Web, Mobile browser, and Mobile application.
When asked about, what motivated her in establishing Shop Pirate Coupons, Kulpreet Kaur, revealed, “Though entrepreneurship was in my blood but it happened with an incident. Once I wanted to gift a cell phone to a former colleague but did not know where to get a good discount. I searched online to get the required information but didn’t find relevant information. At that point of time, I realised the scarcity of good coupon sites in India and to fill this gap I quit my job and with strong conviction started working on Shop pirate concept of providing latest and working coupons and deals. Today, I can proudly say that my decision was right as today Shop Pirate has been considered as the most promising coupons website in India and within a span of more than 2 years year, today we have more than 3 lakh users which indicate our growth.”

What makes Shop Pirate Coupons unique is that it is the first site to bring features like affinity search, intent categorization, superior user experience, and performance to users in India. It helps shoppers to save time and money by getting latest working coupons in one go. Plus registration to the website is so easy and one-time affair. The revenue model of the site is simple. They get their share of income from the retailers on valid transactions and the best part is that they don’t charge anything from the users. The biggest challenge faced by Shop Pirate was educating the consumers and then the competition and shift from the web to mobile. However, confronting them, they are now scaling Indian and Canadian operations and are also planning to launch in U.S by adding more eminent features. Looking to buy a new summer suit? Shop Pirate Coupons is just once clicked away.

Engineering student by education and Entrepreneur by choice. Asish is a TCS Best Student Awardee, NDTV featured student entrepreneur and International School of Entrepreneurship Education awardee. He also worked with many startups and big companies for their business development and strategical growth. Asish has been heading The Startup Journal since its inception in 2014.