Snapdeal Launches Snapdeal Gold To Battle Against Flipkart First & Amazon Prime

- - News

To battle the war against rivals Amazon and Flipkart, e-commerce company Snapdeal on Monday announced the launch of its premium services called Snapdeal Gold. With the Snapdeal Gold service the company will provide services like free shipping, free upgrade to next-day-delivery and extended purchase protection.

Snapdeal Gold

According to Snapdeal, all orders paid through Net Banking, Credit Card, Debit Card, EMI and Wallet will be automatically upgraded at no extra cost to Snapdeal Gold.

Though the Snapdeal Gold is similar to the Amazon Prime and Flipkart First, but , unlike the Amazon Prime and Flipkart First that requires to pay nearly Rs 500 for its membership, Snapdeal Gold is free service for everyone.

“Snapdeal Gold has been designed to fulfill the user needs. The most important thing is that there is NO catch and NO membership fee – anytime you use your credit/debit card, netbanking, EMI or wallet for payment, we automatically upgrade your order to Snapdeal Gold,”  said Rohit Bansal, co-founder of Snapdeal.

“The most important thing is that there is no catch and no membership fee – anytime you use your credit/debit card, netbanking, EMI or wallet for payment, we automatically upgrade your order to Snapdeal Gold,” Bansal said further.

The company recently said it will invest Rs 200 crores on 360 degree marketing campaign over the next 60 days in a run up to the upcoming festive season.

Snapdeal also announced that its next-day delivery service is now available for over 5 million products and the e-tailer aims to double that to 10 million products by this Diwali.

The company said these 5 million products are stocked in more than 3 million sq.ft space available across 69 Snapdeal Plus fulfillment centres which has the capacity to handle over 14 million products.

Engineering student by education and Entrepreneur by choice. Asish is a TCS Best Student Awardee, NDTV featured student entrepreneur and International School of Entrepreneurship Education awardee. He also worked with many startups and big companies for their business development and strategical growth. Asish has been heading The Startup Journal since its inception in 2014.