Mobile Only Digital Assistant App Voodoo Goes Live With $1Mn Funding From SAIF Partners

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How often do you shop using your mobile phone? Don’t you wish that there was someone who would quickly tell you where to find the best price for what you are buying on your mobile phone? Doesn’t it pain you when your friend tells you that she bought the same product cheaper via a different app? This is exactly the problem that Voodoo attempts to solve.

Voodoo Funding

Voodoo is a true mobile only digital assistant (no humans involved) which adds a layer of magic to your mobile phone. You just keep using your phone the way you have always used, and Voodoo will automatically appear wherever it finds an opportunity to save your money, or time.

Just to explain, by a few examples: You might be shopping for a laptop on an e-commerce app. If Voodoo finds a better price on any other store, it will automatically pop up to let you know a better price to save you money. Or, let’s say you are buying a spaghetti top from an online apparel store. Voodoo might just help you in discovering a far broader range of spaghetti tops across fashion apps. The app also mines out all the coupons that are in circulation across a variety of apps and provides a quick way to apply the coupons on the checkout page. No more time wasted in searching for coupons across the Internet and wondering if the coupon works.

Voodoo currently spells its magic across the followings apps -Paytm, Jabong, Flipkart, Snapdeal, Amazon, Shopclues, eBAY, Myntra, HomeShop18, Indiatime etc. Support for more apps is coming soon.

The company also announced that it has raised Seed funding of $1M from SAIF Partners. Mohit Mittal & Vijay Reddy – the young co-founders plan to use this funding to build a truly unique mobile first global shopping experience.

On the launch, Mohit Mittal, Voodoo’s Co-Founder & CEO commented, “There are so many mobile apps in every category and all of them have something amazing to offer. Voodoo picks the best stuff from all of them and serves our consumers with the finest recommendations. It’s like a layer of black magic over all the apps! With the festive season approaching soon, it’s a must-have for anyone and everyone who shops online to make their experience easier, more convenient, efficient and fun. Many more useful features are in the pipeline for our upcoming versions to take the shopping experience a notch higher.”

Mukul Arora, Principal, SAIF PARTNERS, said “Voodoo has taken a unique approach to offer a rich experience to mobile users across categories such as shopping, travel, cabs, food etc. When we saw the product for the first time, we could immediately see its compelling value prop as consumers. We believe that Voodoo has the potential to become one of the most popular Indian apps, and are really excited to partner with Mohit and the team on this journey”.

Engineering student by education and Entrepreneur by choice. Asish is a TCS Best Student Awardee, NDTV featured student entrepreneur and International School of Entrepreneurship Education awardee. He also worked with many startups and big companies for their business development and strategical growth. Asish has been heading The Startup Journal since its inception in 2014.