The Chinese handset maker, Xiamo also known as the Apple of China, reported that the second flash sale of its Mi3 smartphone was sold out within 5 seconds on Tuesday. Flipkart is the only retailer where the Mi3 smartphone is being sold in India.
As per the press release, total 20,000 units of the smartphone gone out of stock within seconds of the sale. Many customers complained that they hit the buy button as soon as the device became available but did receive the message that it is already sold out.
Flipkart learned lessons from its previous Moto and Mi3 first round sale, so the website seemed working fine this time without any crash. In the first round sale of the device the Flipkart website crashed many times because of the heavy unexpected traffic.
It seems Xiaomi is challenging Motorola and other smartphone manufacturers like Samsung in India. But the inventory sold in both the rounds doesn’t seem like it has a huge inventory to sell. It is reported that nearly 10,000 units were sold in the first flash sale.
The hype created by the company is attracting so many customers, but they need more units to be reserved for Indian market in next sale to prevent the customer dissatisfaction.
According to a tweet by Xiamo, the next sale is on August 5 and the customers will have to register again to get a chance to buy the smartphone prices at Rs. 13,999 on Flipkart.
“We’re pleasantly surprised by the numbers we saw today. There were an estimated 2.5 lakh customers on the site at the time of the sale,” said Manu Jain, head of India operations for Xiaomi.