India has emerged as the fastest-growing mobile app market in the world. Topping the growth numbers on both stores (Play Store & Apple Store) India’s thirst for content on finance, shopping, and lifestyle apps has led to companies changing their app marketing strategies. Today app marketers and managers look for real-time data to manage, monitor, and monetize their apps to sustain business growth. The focal points today are virality and organic installs, along with retention. AppTweak has been the leading App Store Optimization tool for apps and games driven by data science in a competitive scenario to be at the top of the search results.

AppTweak’s expansion in India and Japan

Team AppTweak
Team AppTweak

In the year 2013, Olivier Verdin and Sebastian Dellis founded AppTweak with the headquarters in Brussels. It was initially a side project called the ‘ASO Toolbox” and generated an instant App Store Optimization. The report helped the app developer and marketers with actionable recommendations for apps and games on the Apple App Store. As the interest in App Store Optimization grew, app marketers were looking at ways to audit, analyze, and monitor their app’s performance vis-a-vis other competitors. AppTweak continued adding features to its platform to help users optimize their store listings and help apps and games to enhance their search ranking for organic search.  Such convenient features made their apps and games stand out in the app stores. AppTweak prides itself on being the ASO tool of choice for app marketers from EA, Practo, 1MG, Amazon, Trivago, Adobe, LinkedIn, and much more. 

Today, AppTweak is the leading ASO tool trusted by over 80,000 apps for the 2.5 million keywords they track on the different app stores. Their client base includes 42% of the top 50 grossing apps which benefit from the transparent, accurate, and easy-to-use data points AppTweak provides. AppTweak extends its services in over 70 languages and tracks 235,000 metadata updates every day. 

India’s mobile app market growth has led to AppTweak’s expansion in India to cater to the region and customize the user experience to the Indian market.

Our India plan is ambitious, and we look forward to working with large and small companies as AppTweak becomes an essential part of the app marketing journey. We are confident that India will play a major role in increasing our global footprint. – Olivier Verdin (CEO at AppTweak).

With offices in Bangalore and Tokyo, AppTweak plans to power its business growth in the APAC and MEA zone. The Tokyo office today is aiming to attract Japanese app marketers by providing them with a powerful product experience along with strong and personalized support in their native language and in their timezone.

AppTweak for App Developers and App Marketers

AppTweak has been awarded as the ‘best ASO tool’ by the App Growth Awards community and was recognized as the 6th fastest-growing technology company in Deloitte Belgium’s Fast 50 competition. AppTweak recently worked on the interface to emphasize the connections between the graphs, metrics, and insights that aim to make the tool even more intuitive and straightforward. With a focussed approach on the India and Japan regions, AppTweak tracks millions of keywords on the Play Store, making it a must-have for app marketers. 

ASO breakfast in India
ASO breakfast in India

These updates strengthen AppTweak’s daily mission to empower marketers to audit, optimize, and monitor their mobile app performance. To do so, the AppTweak team strives to build the most accurate, transparent, and easy-to-use ASO Tool every day.

Getting your app noticed in the market place is the most crucial step in generating revenue. Indeed, to be successful, apps need to be used by a high number of users acquired through ads or App Store Optimization (ASO). While ads need a defined budget and spend over time, ASO is a sustainable strategy to increase reach and organic downloads at no cost (except for time and resources). Moreover, users coming from organic tend to have higher retention rates and, therefore, a higher value for the business. Just like websites need SEO, today, any app needs an effective ASO strategy!

If you’re an app marketer and would like to know more about AppTweak, you can sign up for a free ASO Scan with experts at AppTweak here ‘Schedule App Scan’ or write to us at  karan@apptweak.com .

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