After the eCommerce boom in recent years, another new trend has emerged in Indian digital space to serve the customers finding the lowest possible prices for their online purchases. It is not uncommon to see many startups are coming forward in the field of online coupons and price aggregator.

Though there are more than 50 websites providing free discount coupons for various stores in India alone, still the users’ need to login to every individual websites and find the coupons. Even if they find the best price for whatever they were looking for, the amount of time spent looking into it was too long for any practical use.

CashBackKhoj, with the ‘Khoj’ translating into ‘compare’ for the native reader, is a price aggregator website with the combination of tens of coupon websites to offer lowest prices for any online store.

Co-founded by a team of Mumbai-based IT professionals in June this year – CashBackKhoj is currently bootstrapped; the team is planning not to take outside funding as of now and rather sustain on limited resources.

CashBackKhoj works in a pretty simple manner; users can search for any store from where they want to buy and the website then shows the list of cash back websites with the discount percentage they provide for that specific store. Currently they have partnered with 11 cash back websites like GoPaisa, Pennyful etc. and looking forward to expand. The startup works on an affiliate model and takes commission from the cash back websites it has tied up with.

The website is built up with a clean user interface design which offers easy usability. Another best part is that the user doesn’t require to register for searching the best prices.

The Indian eCommerce market is getting more matured and competitive day by day and is already a cut-throat discount-war among retailers. The consumers are looking for more options to save maximum from their online purchases. Websites like CashBackKhoj helps them in this regard by making all cash back websites available under one roof.

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