Flipkart Big Billion Day

The biggest Indian e-commerce player Flipkart announced their Monday Big Billion Day sale as a huge success, even though the company faced lots of negative feedback from its customers on this very event.

“The Big Billion Day is an unprecedented day for us as this is the biggest sale ever in India,” said Sachin Bansal and Binny Bansal, co-founders, Flipkart.

“We are delighted by the overwhelming response from our customers since 8 am today. With a range of exciting offers on quality products at disruptive prices available throughout the sale period, we have created history in Indian e-commerce” they added.

The Bansals revealed that the company achieved $100 million (approx. INR 600 crores) in sales within 10 hours and 1 billion website hits on this Big Billion Day sale.

“Our technology team has been dedicated towards addressing errors and providing constant support to accommodate the largest scale of traffic and customer visits e-commerce has witnessed across the country,” they said.

Though it was a huge success from the company point of view, most of its customers were disappointed with the technical glitches and product out of stock signs.

Many odds occurred on the mega sale day which went viral on social media. After Snapdeal’s ad on same newspaper as of Flipkart’s, Amazon also bought the domain http://bigbilliionday.com which redirects to the Amazon India website adding some extra icing on the cake.

Snapdeal reported to have INR 1 crore worth sale every minute on Monday. The hashtag #CheckSnapdealToday took over #BigBillionDay on twitter.

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