Food Talk India, a Gurgaon digital food community owned by Digital Food Talk Pvt. Ltd, has raised $500K (Approx. INR 3.3 Cr) in its first round of funding from an undisclosed investor. The raised funds will be used to scale up its hyper-local dish discovery mobile app “Food Talk Plus” .
“The seed investment has brought forward opportunities for the brand to launch their new product- Food Talk Plus – A hyper-local dish discovery Mobile Application. To spearhead their strategies in this space, Himanshu Vaishnav of Airocorp, an artificial intelligence company has joined the Food Talk India team as their chief technology officer,” the company said in a statement.
Food Talk India which was started in 2013 by Shuchir Suri has also signed a deal with English channels Star World and Star World HD to be the exclusive digital partner for MasterChef Australia season 7 in India. The company will be co-curating MasterChef promotional events with Star World’s team in key cities as well as curate content on its digital properties across social media.
The community has over 400,000 followers across all social media platforms like Facebook, Instagram, Twitter and Viber.
In June this year, Facebook group EatTreat, the community which allows users to write about their food journeys, had secured $3,50,000 (R2.22 Cr) in its angel round of funding from 15 investors.