FreeCharge, India’s one of leading digital payments platform today announced its partnership with as an e-wallet payment solution provider to strengthen its presence in the entertainment category. is the biggest music and content streaming service in India and offers a monthly subscription service with unlimited downloads and listings of over 10 million songs. Registered users of gaana, which are more than 35 million in number, can opt and pay the subscription fee using FreeCharge wallet and enjoy a 100% Cashback offer on top of that for a limited period of time.

Gaana has added various other features such as original content programming with the likes of Asha Bhonsle, Shankar Mahadevan etc, local music integration, music recommendation engine and seamless playability even at 2G speeds. With 9 regional language presence, the brand has already extended its reach to millions of vernacular consumers, who can now also experience the swiftness and security of FreeCharge wallet payments.

FreeCharge already provides its customers a payment solution across leading merchants like BookMyShow, TicketNew, Hungama Music, Tapp, Viu etc and this association will further fuel its reach in the entertainment category.

Speaking on the partnership, Sudeep Tandon, Chief Business Officer, FreeCharge, said, “FreeCharge always wants to provide its consumers with new avenues and use cases for digital payments. This association aims to serve another such avenue which is music. What’s great is the reach of music isn’t limited to any specific region or language and with we are excited and proud at the potential to serve both the metro consumers as well as 45% of their customer base from non-tier-1 cities.”

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