Let’s be honest – When it comes to shopping, be it for weddings, festivals or even a much-awaited dinner date we all turn into strict judges for designer lehengas to exclusive juttis, often deliberating over which would suit us more, right? Being a shopaholic myself, I lose myself to the overwhelming feel of shopping accessories and often end up buying all of the possibilities after being indecisive for long. But, what if we tell you this wedding season at The Startup Journal, fashion that comes easy, both at our doorsteps and to our pockets with Jivaana!

What makes Jivaana your Fashion-Bae for life?

Though there have been a lot of popular options when it comes to shopping designer outfits and accessories, but Jivaana stands out because of its ethnicity. Holding its ground to its roots, Jivaana is a platform that curates its products which comes from rare designers across the nation, each of whom has their own signature products that are least possible to coincide with any of its contemporaries either online or in the stores! Now, like everyone else most of us prefer online shopping at the last minute because of its speed and reliability, Jivaana sorts this out as well by delivering 80% of its products in 72 hours while you shop on their website, else you can just step into their offline store in Bangalore if you’re looking forward to a real-time experience.

How did Jivaana happen and where is it based from?

Tina Chulet, the founder of Jivaana believes that women can do and bring difference to the table – whether related to creativity or management; which is the sole idea of this startup.

Meet the founder of Jivaana - Tina Chulet
Meet the founder of Jivaana – Tina Chulet

“I think being a woman entrepreneur is advantageous as ultimately we are building a product and a service for the female consumer.  Who better to understand the Jivaana customer, than someone who herself is a Jivaana customer?”  – Tina says.

“Jivaana began as a product which would focus on Indian weddings and merge content, community, and commerce.  Once the platform was built, we focused on following the analytics to determine our next move.  Whereas we had pretty good engagement on the wedding discovery portion of the site, we had even better engagement on the shopping portion.  The analytics kept driving us to the build the ecommerce portion further until we were a full-fledge ecommerce site for our specialty niche and we emerged full-fledged on March 2016 at Bangalore.”

What is the ultimate frontier for Jivaana?

Team Jivaana
Team Jivaana

“I want Jivaana to grow higher and higher until it becomes the biggest game changer in the trade and is the only destination for curated craft and quality,” says Tina Chulet, the founder herself who finds India to have a nascent but bubbling industry in startups, after having work experience in startups like Endeavour, Suminter India Organics and CitrusPay.

With the rise of the large horizontal players like Amazon & Flipkart and branded players like Myntra & Jabong, niche ecommerce sites are becoming more important, and this earthy yet classy take of Jivaana is its USP!

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