Today, every business has a website; it’s seen as being a crucial tool. When a consumer is searching for a product or service, the first place that they look is online. That’s why it’s so important that every business has an effective and easy-to-use website. Thanks to advancements in technology, websites have now become the most important part of any marketing plan. Almost every form of online marketing links back to a company’s website in some way or another. Your website has the potential to be your best marketing tool; it’s just a case of being smart about how you use it.

Website Marketing Tool
Image from Flickr

A memorable web address is a must
If your website has a memorable web address, something short and snappy, it’s more likely to be remembered. Of course, it also needs to link to your company name in some way. Perhaps you could just use the initials of your company name? You want people to remember your web address. Otherwise, it’s not an effective marketing tool.

Boost your site’s search engine ranking
It’s also essential that you find ways to give your website’s search engine ranking a boost. This isn’t always easy to do, but it’s something that’s worth investing your time in. The best way to do this is by using SEO – search engine optimisation on all content that’s on your website. This means including key phrases that are likely to be searched on sites like Google. Another way to boost where your site ranks in search engines is by adding a blog section. How search engine ranking works is that sites with fresh content rank higher. That’s why adding a blog to your website that’s regularly updated can be a key tool for success.

Work out how to increase conversion rates
The most important thing your website needs to have is high conversion rates. Yes, having high levels of traffic is also important but without high conversion rates you’ll be making little to no sales. It might seem impossible to boost your conversion rates but actually it’s not. It just takes a little conversion rate optimisation. If you’re wondering what is conversion rate optimisation, don’t stress, all is about to be explained. It’s basically a simple system that helps to turn website traffic into website sales. There are various parts to it, such as A-B split testing, but that’s how it works. It can be an effective tool for making your website an effective marketing tool.

Do a lot of sharing via social media
Last but not least, it’s essential that you share your website everywhere. If you want your website to be your most useful marketing tool, you need to share it constantly. As well as using paid for advertising, it’s also important to take advantage of free advertising, such as via social media. Sharing links to blog content on your website, for example, are a great way to advertise your website and drive traffic.

The most important thing for businesses is effective marketing. This is because, without it, they wouldn’t get anywhere.

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