Budget hotel rooms service Oyo Rooms has announced the launch of a women-exclusive brand called OYO WE with all-women staff and special amenities for women.
The WE hotels will be equipped with automated door locks, hair dryers, iron and full length mirror in rooms, library with women magazines, doctor and beauty services on call and cab services. Currently, Oyo WE is operational only in Gurgaon.
OYO said that it considered launching ‘We’ since women travelers made up for up to 40% of its total customers. Deepika Gupta will head WE hotels for OYO.
“Almost 40% of our frequent independent traveller (FIT) are women travellers and we also had queries from corporates on women-friendly properties for their employees, which led to the idea of launching properties dedicated for them,” said Kavikrut, Chief Growth Officer at OYO Rooms.
Oyo WE will be present in 10 cities by the end of this year. The company has purchased 15 properties with investments of Rs 1.5-2 lakh from the property owners to convert them into WE rooms. It will also look at converting existing properties into the WE brand and sign up new properties.
OYO Rooms recently raised $100 Mn From SoftBank, Sequoia and Lightspeed India.