Quikr, India’s No. 1 cross category classifieds business today announced the acquisition of StayGlad, a leading marketplace for beauty services. The strategic move will further strengthen the market leadership of its beauty service brand, AtHomeDiva, by enabling it to take on even more beauty services requests under its services vertical, QuikrServices.

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AtHomeDiva currently offers on-demand, in-home beauty services across six cities including Bangalore, Delhi, Mumbai, Chennai, Gurgaon and Hyderabad.

Talking about the acquisition, PD Sundar, Head of QuikrServices, said, “On-demand beauty is one of our fastest growing service categories. With well more than half of our consumers coming back to us with bigger ticket sizes, the demand is clearly very strong. As a service provider we want to continue to scale to meet that demand, and also ensure that we maintain the high standards of quality we pride ourselves on. StayGlad is one of the largest and highest quality players in beauty services with a 70% customer repeat rate, which makes them a great fit for our overall vision for AtHomeDiva – we are excited to bring them on board.”

Bangalore-based StayGlad was founded in May, 2015 by IIT KGP alumni, Prateek Jain, Shashank Gupta and Kavish Desai. It offered 100+ types of services and has serviced tens of thousands of consumers over the past 3 months. In less than one year of its operations, it does hundreds of orders per day at an average value of 1400/- per transaction. The 100-member team of StayGlad including its founders and stylists will now be a part of AtHomeDiva.

“At home beauty is a large segment and a great business. Joining forces with Quikr will bring scale and give us a much larger customer base as we start servicing consumer needs under one umbrella. Together we will have strong infrastructure across cities which will further add to our leadership.” said Prateek Jain, Co-Founder, StayGlad.

StayGlad is the third in a series of beauty-services startups acquired by QuikrServices. Prior acquisitions include Salosa and ZapLuk that have helped expand AtHomeDiva’s range of beauty services and its reach across cities.  All services are fulfilled by qualified beauty professionals that have undergone both quality and background checks.

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