Choosing the best gadget from a large number of e-commerce sites is a hectic task for many and when it finally comes to buying one, what matters most is the user reviews. AspectWise enables people to make well-informed purchasing decisions by highlighting the good and bad aspects of each gadget based on user reviews. It showcases user opinions and ratings on each aspect of a gadget, and also how it compares to other products in the same price range.

Let’s say you are looking for Best Mobiles for Battery, Selfie and Audio under 10000, at AspectWise you will not only find the best mobiles fitting your requirements, but also user opinions on specific aspects of your interest i.e. Battery, Camera, Audio etc.

Aspectwise Best Mobiles

Micromax Mobile Battery Review

Micromax Mobile Camera Review

Shoppers can now quickly go through user comments about specific aspects that concern them, instead of reading through full length reviews. So if you are big on selfies, you can quickly read what users have to say specifically about the selfie taking abilities of different smartphones within your budget consideration.

Another unique highlight is the AspectWise User Verdict for a gadget, which lets you know how a gadget ranks for different kinds of users, like a mobile might be great for Selfies but not so good for Gamers. For example, the Micromax Canvas A1 is recommended for Camera Lovers, but not for Heavy Users, due to its poor battery life.

AspectWise makes it easy for shoppers to use the wisdom of crowds in making the correct choice, and not get carried away by marketing hype. It uses data mining, natural language processing, sentiment analysis and statistical scoring techniques on the backend to generate an intelligent summary of user reviews across the web.

The startup was founded in May 2016 by Vivek, Anand, Parth and Ankit. Vivek and Anand are IIT Bombay Alumni, who previously founded MakeSense Technologies, a recruitment technology venture which was acquired by India’s biggest job portal, The team plans to scale AspectWise across other shopping categories like Home Electronics and Appliances, and even explore new verticals like Hotel Search and Restaurant Discovery, towards simplifying decision making for consumers.

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