Tinystep serves a very fundamental need of parents, especially moms; the need to connect, ask and share with other parents going through the same phase in life. Tinystep is well on their way to building a first of its kind – parenting community by allowing users to interact on a platform where they can ask, share and connect with other parents. Whether it is about planning for a baby, being pregnant or the best breakfast for a 2 year old, information and advice from the experienced is vital.
As India’s first parenting social network, Tinystep announced that it had received an undisclosed amount in seed funding from Flipkart. Only a month since, Tinystep has once again received impressive validation and support. This time from Silicon Valley entrepreneur and investor, Matt Glickman. He is the founder of the biggest, most popular portal in the parenting domain, BabyCenter. BabyCenter reaches more than 45 million parents a month from every corner of the globe. In the United States, 8 in 10 new and expectant moms online use BabyCenter each month. Matt has invested an undisclosed amount in Tinystep and will also be stepping in as an advisory board member.
On the progress of Tinystep, Nishant Verman, head of Corporate Development at Flipkart said, ‘This concept has great potential in the existing market, it is the much needed tech product in the parenting domain. Entrepreneur from the valley investing in an Indian company at such an early stage is not very common. Given Matt’s domain experience, this is a huge validation of Tinystep’s potential”
Additionally, Matt Glickman said, ‘I obviously resonate with the domain and in a mobile first country where users love to chat, I think Tinystep is doing a great job. They are showing some great early traction, are getting great customer feedback and are moving in the right direction to solve a big problem.’
Tinystep plans to use the money for improving its product and strengthening it’s team. Being a social platform, the app has features like posts, multiple chat options and a public forum that truly draws their users in. The startup only has bigger plans for the future. The Indian parent community has a lot to look forward to from Tinystep.
In response to Flipkart’s funding as well Matt Glickman’s, Tinystep Founder, Suhail Abidi said- “ I couldn’t be happier. We have Flipkart, India’s e-commerce giant backing us one side, and Matt as an advisor on another side with his unmatchable domain expertise and entrepreneurial experience. This is without a doubt, amazing. Silicon Valley has given us Facebook, Twitter, Linkedin and many more awesome social products, Tinystep can be a tiny gift from India.”
