The taxi aggregator app Ola has introduced number masking feature on its platform to ensure that mobile numbers of its customers remain undisclosed to drivers and vice versa. The feature have already been tested with a number of drivers in cities across India and soon to be rolled out to all operational cities.
The facility has specially been devised for the safety of the riders along with the drivers after so many incidents of rape in Delhi.
“We are deploying our disguised phone number technology in India. This ensures that all calls between riders and driver-partners are connected using anonymous phone numbers — so both sides can communicate with each other to coordinate a pick-up without revealing their personal phone numbers,” Uber said in a statement.
“We care deeply about the safety of our riders and drivers. This new safety technology will help provide increased security before, during and after the ride,” Uber India Safety Lead Deval Delivala said.
Uber has consolidated its association with SafetiPin, which is a map-based mobile safety app to produce safety scores for different locations across cities such as Mumbai, Bengaluru, Noida, and Gurgaon.
Last week, Ola had launched a similar feature on its platform.
