Home services startup UrbanClap has announced that now it’ll be known as Urban Company. At the same time, the company will also be sub-branding seven verticals capturing the company’s ambition to become a horizontal gig marketplace and expand its global footprint to Australia and Singapore.
The seven verticals comprise services such as beauty, spa, grooming, repairs, cleaning, painting, and fitness and yoga that are offered through its mobile app and website.
“We now have a bouquet of services so it was important to have a mother brand or an umbrella brand which can house all these sub-brands. Urban Company will be our brand forever for all markets and geographies now,” said Abhiraj Bhal, co-founder and CEO Urban Company.
Launched in 2014 in Delhi by Abhiraj Bhal, Varun Khaitan and Raghav Chandra, Urban Company has its operations in 17 Indian cities and four international markets – Dubai, Abi Dhabi, Sydney and Singapore. With more than 25,000 trained professionals across the four countries, Urban Company has served over 5 million households so far.
The Urban Company is working with government entities such as the national skill development corporation (NSDC) for the mobilisation, training and certification of service professionals across India.
Within FY19, the company claimed to have completed around 3.3 million service orders, a rise from 1.2 million service orders in FY18. Gross transaction value (GTV) of all orders in the last financial year jumped to ₹400 crores from a GTV of ₹130 crores in FY18. GTV represents aggregate spends of a company’s customers in a particular financial period, according to a Mint report.