The failure rate for startups might be high, but that doesn’t mean to say you can’t make a success of yours. With the right tools, techniques and knowledge you can boost your company’s chances, reduce your risks and go on to do well. Here are just a few of the ways you can go about it.


Have an Excellent Company Website

Having a good company website is vital to the success of your business. Research has shown that almost half of people will click off a website if it doesn’t load within just three seconds. And that a slow or poorly designed website would be enough to put them off so badly that they’d never return. In an age where we all want instant gratification, it means your site needs to be fast, intuitive with easy to find information instantly. Your website should have clear contact information, this includes things like a support email address, links to your social media accounts and a landline (not mobile!) phone number. These are all things that give customers peace of mind and show that your company is trustworthy and legitimate. Pay a professional web designer to create you something, don’t just knock up a website yourself unless you know what you’re doing as it will do your company more harm than good.

Have a Professional Mail Address

Many of the world’s biggest companies were created in garden sheds, garages and basements. If you’re currently running your company from home there’s no shame in it, however for the purposes of looking professional there is something you can do. An affordable mailbox forwarding service wouldn’t cost much but would give you a professional office address for customers to write to and to display on your website. Here mail is forwarded to your personal address.

Utilize Social Media

Social media is one of the best free ways advertise your business. Well run social accounts are beneficial in a couple of ways. First, when people are looking into making a purchase from you, they can see that you have a following of real-life people. It shows that others have successfully ordered from you and that you are an actual business. Secondly you can retweet or share reviews from satisfied customers, which again helps to show others that you’re trustworthy. Finally, it gives customers peace of mind that they can get in contact with you quickly if something were to go wrong. Make sure any complaints or customer issues are dealt with as promptly and efficiently as possible

Write a Blog to Boost Your Website

Blogging has been proven to be an excellent way to boost business. The regular new content being published will attract views and shares. This will boost your ranking in search engines and can also help grab the attention of other potential customers. You can then use social media to share your posts, in turn this will hopefully be shared by your followers which means more exposure for you.

Create an App

At this point in time, having an app for your business will set you apart from your competitors. This is because many small and medium sized businesses have failed to get on board. However it’s a reasonable leap to say that in future, an app will be as integral to business success as a website is now. So get ahead while you can, and have one created. It’s another way to make you look more professional, work with an app designer to have a smart looking app put together.

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