If you’re a startup owner, you’re part of a huge tribe that’s growing everyday. This tribe is highly passionate, highly agile and shows immense endurance to difficulties, challenges and risks. Because seldom is any startup’s journey a smooth ride.

Let’s talk about the reality at the beginning. The beginning of startups is fraught with challenges and roadblocks. Apart from teething issues, startups also have to look into their future and plan for uncertainties and risks. Risks can be insured with business insurance. But for startups, the world of insurance, too, is an ordeal.

Startups Insurance Challenges

Incomplete information, conflicting advice by different insurance providers, finding a competent insurance broker for insightful advice, and the time-consuming process of exploring business insurance options – these are just a few of the insurance-related issues that most startups might face. But even before startup founders think about insurance problems, they have other startup problems to deal with: cash crunch, limited people resources and a severe time crunch. In the process of dealing with these business-related issues, insurance is almost always, way down in the list of startups’ to-do lists.

Startups’ failure to prioritise business insurance can cost them a lot. Imagine a key employee of an already small team gets bedridden due to an accident or the company faces a legal lawsuit from a client due to the negligence of one of the junior employees? Or what if a fresh batch of products sold by a startup turns out to be defective and has to be called back? These are just a few hypothetical risk scenarios. But anything can happen, at any time. Even before a business starts operating.

Here’s why startups need business insurance.

Startups need to be prepared to deal with risks

The office premises, machinery and equipment, directors, employees, inventory and data – these are all a part of most startups. And all of these are vulnerable to unforeseen risks. Startups and small businesses may not be able to get over huge financial losses or expenses that arise due to risks. And if startup founders and directors think that only large corporations are vulnerable to losses, they are completely wrong. Even a small mishap or a legal claim from a third party could mean huge legal expenses that could derail a small business.

There are a  number of critical risks that startups face. Let’s look at some of the most common risks for startups.

  • Client data: Breach of clients’ personal data can lead to lawsuits from clients. IT companies and startups in the digital/tech space are most vulnerable to this risk.
  • Business contract breach: A delayed or missed deadline, disagreement or errors in delivering work to the client can lead to the client filing a lawsuit against the startup.
  • Employee related risks: Employees are the backbone of every organization. Employees are at the risk of getting injured in their daily lives at work or outside of work, and it is the employers responsibility to ensure safety.
  • Business liabilities: A business has numerous liabilities such as liability of a third-party property damage or bodily injury.
  • Business practice risks: The high pressure environment of startups, wrongful termination, missed promotions and harassment all are critical risks that most often the directors and decision-making members of the startup are vulnerable to.

Most of the insurances purchased by startups today are due to a contractual obligation from a new client. Startup founders and owners fail to understand the risks related to their business. Unfortunately, they consider insurance as an unnecessary expense. A look at some of the basic types of insurance for startups would help in understanding the importance of each aspect of a startup business.

Basic key insurances for startups

  • Commercial General Liability Insurance – It provides financial coverage towards legal claims against property damage or bodily injury to third parties
  • Cyber Risk Insurance – Provides coverage for damages arising from legal liabilities for data breach and costs incurred towards notification to customers and regulators.
  • Group Health Insurance – It provides financial support and quality health treatments to employees in times of illnesses and hospitalization. It also works as an employee benefit that can be an essential factor in attracting and retaining key talent in the startup.

All aspects of a startup can be protected

When it comes to business insurance, things get a little complicated, unlike a personal property, health or vehicular insurance. A business includes several aspects that come together – employees, assets, office space, office equipment, machinery, data, inventory, intellectual property and more. All these need to be insured to protect businesses against paying damages in case of a mishap. Insurance brokers and companies that specialise in startups can provide effective solutions to mitigate risks.

Some lesser known but important types of insurance for startups

  • Keyman Insurance: Here the premium payer and compensation receiver is the employer who is compensated when a key employee gets injured
  • Office Package Policy: Provides coverage to mitigate a number of risks under one policy
  • Directors & Officer Insurance: Covers damages for directors and officers at times of legal claims

Protection for all stakeholders

Apart from property, business and self, startup owners and directors must understand the responsibilities and liabilities that come with running a business. Startups must have insurances that protect key stakeholders and insurance that provide them protection from stakeholders such as employees, vendors, customers, clients, investors and third parties that startups associate with.


Commercial General Liability Insurance (CGL) protects an enterprise by providing coverage for any third party liabilities towards bodily injuries and property damage, if startups are made legally liable to pay.

Enhance business credibility, increase business opportunities

It is obvious, if a startup business has key insurances in place, it would enhance the company’s reputation and credibility. Customers, clients, and investors would have more trust in such a company. New clients would be assured that they would be compensated in case any issues arise or they have a fallout. Confidence and trust in clients can even lead to higher revenue.

Some types of insurance to consider

  • Professional Indemnity Insurance: to compensate clients who file a lawsuit for services rendered by the startup
  • Product Recall Insurance: for clients who partner with a business for products
  • Commercial General Liability Insurance: compensates for losses and expenses incurred due to bodily injury or property damage to the third party

Attract investors

A startup’s risk management plan impacts investors decisions to a great extent. Investors do take risks by investing in startups but always look for startups that have planned for risks. Startups that have thought over their risk management plans and secured their business with insurance would definitely seem more legit and serious compared to the ones that haven’t been insured. Having key insurances in place even increases the chances of investors continued support and further investments in the company. Insurance is an assurance to the investors that their money will not sink with the different risks that a startup might face.

Attract and retain talented employees

Great talent is an essential for any startup. Startups must ensure that they take care of their employees. Employers could face risks related to employees such as a lawsuit filed by an employee in situations of negligence or discrimination or biases. To mitigate the losses or expenses arising out of such lawsuits, companies must invest in insurance. These are some of the ways in which a business is liable to its employees’ protection in times of risks.

Insurance for startup employees

  • Group Health Insurance – Provides health insurance to all employees of the startup at competitive rates and ensures quality medical aid
  • Workmen Compensation Insurance -Protects startups in case an employee files a lawsuit against the company
  • Professional Indemnity Insurance – Protects startups from legal claims against the services rendered by them
  • Directors & Officers Liability Insurance -Provides financial compensation for lawsuits filed against directors, officers and decision-making employees of the startup

In a nutshell

Insurance can make a huge difference to the success of startups. There are many insurers and insurance brokers that can get your startup insurance in place but it’s best to work with insurance companies and brokers who have the experience of working with startups.

PlanCover specializes in insurance for startups and SMEs. Following a thorough process of business and industry-specific risk assessment, a selection of the most suitable insurers, and expert guidance based on years of experience in insuring startups, PlanCover offers a comprehensive range of insurance services for businesses.

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