Does your business or organization regularly hold conference calls? If so, you must have probably noticed attendees following up to ask you for clarification about certain points or a reminder about some of the things that were talked about. This is one of the reasons why it makes sense to always record your conference calls. You can simply provide recordings and refer attendees to the playback. But beyond that, there are several other strong reasons you should record your calls.
#1: You Can Repurpose It into Multiple Forms of Content
A great way to create content for your business or organization is by recording your conference calls. If you organize conference calls for your subscribers, clients or customers, you want to get the most value out of your efforts. Once you record the content, you can cut it up into segments and upload clips on YouTube, set up playbacks on your site, and even transcribe in into text format. To run large scale calls, you would want to go with a conference calls provider that allows you to have hundreds, even thousands to join in on your call.
#2: It Keeps Your Team Focused
If you run conference calls with your team members, then you’d want to record the call for reference. It can waste a lot of time if somebody forgets important points in the call. In fact, the speakers may even forget some of the things that were discussed on call. In order to keep everybody on the same page and focused on the goal, you should record the calls. This will allow team members to review the call and get all the important details.
#3: You Can Use It as Training Material
Many businesses and organizations use conference calls to train team members and staff. Instead of organizing a call every time you need to educate everybody, why not record it and allow people to learn through the playback? This is a far more efficient way to train employees because they can learn in their own time, at their own pace, and replay the calls to better understand what’s being taught.
#4: Recorded Calls Can Be Effective Sales and Marketing Tools
Many businesses use webinars to sell their products and services. A great way to use your calls as powerful sales and marketing tools is to record them and integrate them into your marketing strategy. For example, some businesses will get prospects to sign up for recorded webinars after they’ve expressed interest in a product or service. With a strong presentation, these webinars have shown to be more effective than traditional promotions.
#5: The Recordings are Made Available to People Who Missed It
It’s not uncommon for your participants to miss out on the conference calls due to scheduling conflicts and a lack of time. By recording the calls, you can make it available for people who wanted to join the call but couldn’t. This is valuable both from both a marketing and in-house team management standpoint. When you want your customers to check out your recording and team members to stay on track with your plans, this helps a lot.
#6. Recordings Help Improve Your Communication
Everybody wants to be effective and efficient with their communication. By recording your conference calls, you can review past calls and see what you can do to make your calls more productive, impactful, and valuable to attendees. You can also learn to improve call structure, management of attendees, the collaborative process, the sales presentation, and more.
These are a few points as to why you should always record your conference calls. You can clearly see that there are so many ways to get value out of your calls for your organization or business. The bottom line is that a simple recording solution will give you so much more mileage from your efforts.
