Wooplr Brings Social Shopping and Product Discovery To Next Level In India

How do you discover the best place for food, decor or fashion items in your city? Most of us ask our friends and families. But the recommendations are limited to the friends circle only. Wooplr is a social shopping and product discovery network bringing a local and friend based shopping experience for you. It lets you find the best place to go shopping or eat with friends which are recommended by others and also share your shopping experience with the community.

Wooplr gets hundreds of recommendations per day from its users on many categories. The website design is quite similar to Pinterest. It aims to bridge the gap between the online and offline shopping experience. You can like, share and comment on item and snaps shared by others and also follow someone whose choices match to yours.

The recommendation page gives a brief description about the product with the price, category of the product, location in Google map and options to share it in different social networks in case you would let others know about it.

Wooplr was founded in March, 2013 by a four Ex-McAfee employee team, Arjun Zacharia, Praveen Rajaretnam, Soumen Sarkar and Ankit Sabharwal. All the co-founders are the alumni of premier institutes in India and hold the best industry experience.

The Wooplr Team
The Wooplr Team

While asked what Wooplr means, Arjun, the CEO shares, “It is derived from the word ‘Woop’ or ‘Woople’ which, according to the Urban Dictionary means ‘sound of extreme happiness,’ which we believe is an integral part of discovering and shopping .

As most of the entrepreneurs come up with the best ideas from their own experience, same goes for this startup. The team was having a hard time to find the best place for food and shopping in their locality when they were only dependent on the recommendations of their close friends and family. So the idea was to give people a new way to discover their own city.

Wooplr quotes,

The joy and sociability of shopping was missing. We just wanted to bring that back!

Similar to every early stage startups, Wooplr also had to overcome some challenges mostly with the funding issues. The startup has not raised any funds yet but looking for its first round investment. Their pitch deck gives a brief idea of the startup and its business model.

The website has now over 35,000 registered users and the number is growing every month.  Wooplr has launched its Android application with over 10,000 downloads, it also have Windows and iOS application for the users.

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