India’s leading offline mobile phone brand Xiaomi is doing a reshuffle in its leadership role for the Indian market. Manu Jain, Xiaomi India‘s MD to handover the offline business to the chief operating officer Muralikrishnan B while continuing as Xiaomi India head.

Sources close to the development said that Jain would also work on the company’s upcoming global and Indian strategic initiatives. After this shuffle in responsibilities, Sunil Baby, Xiaomi India’s director for offline sales, will report to Muralikrishnan.

Jain will head the expansion of newer categories, such as smart televisions, and expand presence in internet-connected devices and home appliances in India. He also handles Xiaomi’s operations of Bangladesh, Nepal and Sri Lanka from India, which is the SAARC base for the company.

Considered the poster boy of the smartphone industry in the country, Jain is one of the rare Indian executives featuring in the top leadership team of a Chinese company as a global vice president. He is the only expat in the CXO team at Xiaomi Corp.

Xiaomi recently announced it sold one million devices in the Indian offline market last Friday. Xiaomi currently has an offline presence of more than 2,500 Mi Stores, 75-plus Mi Home and more than 20 Mi Studios. Besides, it also has a presence in more than 7,000 multi-brand stores that operate as preferred partners.

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