Xiaomi Redington Partnership

Xiaomi, the Shenzhen-based mobile manufacturer company entered India a year back with an exclusive partnership with Flipkart to sell its flagship products. Since then the company has tied up with many a partners to retailing their device in country.

The company though initially partnered with Flipkart but this year it made the products available on Amazon India, Snapdeal and also on its own website.

Apart from selling online only it has already tied up with Airtel stores and The Mobile Store to sell the products offline as well.

Recently it also announced the partnership with Redington, one of the crucial biggest vendors of cellular phone in India to promote its units in bodily retail outlets.

Redington is presently an Apple partner who markets and retails their devices in the country. After the partnership with Xiaomi it’ll also be responsible to sell products like Redmi, MI Pad etc.

The programme will begin on a pilot basis from 10-15 top cities over the next one to two months, starting next week. The model will then be perfected before scaling up to cover all major cities.

“We would be starting a new channel of sales in unorganised retail market in India by partnering with Redington,” said Manu Jain, head of India operations at Xiaomi. “Over next few months, we may add one or two more partners,” he added.

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